Part 3: Before, During & After – The Trade Show Radio Triple Play

This is the third of three posts that explore the extraordinary effectiveness of Trade Show Radio in developing relationships with C-Level executives.  After the Trade Show…

It’s not a trade show, it’s a trade show process.  And it’s not Trade Show Radio.  That too, is a process. Trade Show Radio leaves your customer exec anxious to hear from you after  the show.

Part 2: Before, During & After – The Trade Show Radio Triple Play

This is the second of three posts that explore the extraordinary effectiveness of Trade Show Radio in developing relationships with C-Level executives.  During the Trade Show…

It’s not a trade show, it’s a trade show process.  And it’s not Trade Show Radio.  That too, is a process. Trade Show Radio provides a one-two-three punch impact during the show.

Part 1: Before, During & After – The Trade Show Radio Triple Play

This is the first of three posts that explore the extraordinary effectiveness of Trade Show Radio in developing relationships with C-Level executives.  Before the Trade Show…

It’s not a trade show, it’s a trade show process.  And it’s not Trade Show Radio.  That too, is a process.  The “Before” part of the process provides a means to establish or nurture business relationships at least once, more likely twice, before the show.

Technophobia: A deadly disease for a sales pro (…and SUCH a lame excuse)

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Don’t even think about arguing with me.  If you’re not using at least 2 or 3 of the newer technology tools to help you sell more, you are so missing the boat.  I’m talking about things like blogs, videos, radio show episodes, podcasts and other audio files, web conferences, LinkedIn, Twitter, …

Think about it…

The four pillars of your content marketing strategy (NEW 3 min. audio!)

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In this short audio, I explain the FOUR ESSENTIAL components you need to incorporate into your content marketing strategy, which you need to integrate into your sales and marketing strategy:

1. Blogging.
2. Email autoresponders
3. E-books
4. Media show –> podcast or video series

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