What are the KEY objectives at your next TRADE SHOW?
If we had to guess:
One, to connect with CEOs of prospective companies and identify new sales opportunities for your business.
Two, deepen relationships with your partners/suppliers.
And lastly, to generate content and tell an amazing story, for your marketing and sales programs – all towards educating your market!
“Dreamland Radio has completely changed the way we prospect. They are now an intricate part of our strategy pertaining to trade shows.” [client from the Northeast]
2. Allows you to shine a light on existing customers and advertisers.
3. Allows you to shine a light on new PROSPECTS, and advance the sales process.
Los Angeles
4. Generates killer content for your website, blog, social media platforms, print, and e-newsletters.
5. Gives your guests content to share on THEIR OWN content delivery vehicles, which also gives you added exposure.
6. Pure and simple, this is a kick ass sales call.
Drawing crowds in Orlando...
7. Allows you to salvage an unhappy customer by shining a light on them, and giving them additional exposure and a positive experience. Getting them on the radio might just turn the tide…
8. Gives your guests a memorable experience. My favorite moments come when show guests ask their staff to take their picture on set, usually because they’ve never been on the radio before…
9. Generates buzz for your organization at the trade show.
New Orleans
10. Your show becomes a social object that people talk about. Especially if you give them some token to recognize their appearance on your show, such as a button to pin to their lanyard…
11. CEO’s will walk across giant convention centers to come direct to YOUR booth.
12. Gives your staff something fun to talk about and promote whilst they walk the trade show floor.
We travel anywhere...
13. Gives your staff leverage to offer something unique when they meet new CEOs and prospects at the show.
14. Trade Show Radio is a differentiator. Not many organizations are doing it. Yet…
15. CEOs follow-up with you, about when they will get their mp3 file of their appearance. Think about that…CEOs wanting to hear from you….
Interested in exploring this idea for your next show?
Call or email today, and we can brainstorm on how to integrate this into your trade show strategy: Email here or call 404.931.0969.