10 Questions Your Marketing + Sales VPs Better Have Answers For

August 31, 2011 By Leave a Comment

Never a bad time to reassess, and ascertain whether or not your online presence is set up to drive real benefit to both your sales and marketing programs. Here, please find ten simple questions that should be asked of your sales and marketing leaders:

[recommend that you cut + paste this list on the water cooler bulletin board...honest discussion of these issues should be a priority...]

1. Are you reviewing your data results from Google Analytics? And making strategic decisions based on those numbers?

2. Do you know if visitors to your website are finding what they are looking for? Or the call-to-actions you want them to take are easy-to-find?

2.5. Do you even have call-to-actions on your website?

3. What are you doing strategically with the email database you have built? Are you moving people through a buying process with your email campaign?

4. Is your website performing well with your keywords and key phrases? [disclaimer: this assumes you answered correctly on the first question...]

5. Are you encouraging all teammates (read: employees) to be reaching out and be communicative with their social graph, and help promote the company brand and mission?

5.5. You are allowing your people to communicate with the rest of the world…right?

6. Are you blogging? Do you understand the Search Engine Optimization strength of blogging?

6.5. Has it been two months since something was published on the company blog?

7. Have you generated a content marketing strategy? If not, here is our best content marketing recommendation on what to do to get started… [in case you have no idea what I am talking about, content marketing strategy helps educate your target market and prospects]

8. You aren’t spamming people with your email marketing newsletter, right?

8.5. RIGHT?

9. Does your website have an info@companydomain.com email address? Have you checked it since last Tuesday? [Man, if I had a dollar for every email I sent to an "info" email address that was never acknowledged...]

10. If you do have company profiles on Facebook, Twitter, or LinkedIn, are you actually keeping up and seeing if anyone is contacting you there? Or did you just set it up because some article in a magazine suggested you do so?

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[comment on google+ too...]

[cartoon by hugh macleod]

Filed Under: Content Marketing, Social Media Tagged With: , ,

What Does It Take for Your Website to get Discovered?

August 29, 2011 By Leave a Comment

Get foundThree quarters of activity on the internet begins at a search engine.  What steps are you taking to make sure your website is found? This brings up the phrase “Search Engine Optimization” better known as SEO. Your blog is being used to drive traffic and new business. That means it needs to be properly set up from the start.

What are the two main areas of focus that search engines use to determine what your site is about and how to prioritize it?

  1. Content on your website: The search engine spider scans your indexed pages for content, code, descriptions and meta tags. Its purpose is to know what your website or blog contains.
  2. Links to your blog: At the same time, it is searching for inbound links. The more quality inbound links tell the spider that you have more influence and authority. Think of the inbound link as a vote of confidence.
Lets first look at what needs to be done when we are creating content.  This is known as “On-Page SEO”.  On-Page SEO is a part of what the search engine spider looks for when indexing your pages.  Here is a list of 6 sections that will need to be optimized.
  1. The Content of the Blog Post and/or Page: Make sure the content has value.  Ask yourself a two questions, What is in it for the reader? Why do they want to read what you write? Valuable content creates influence and authority (think about the search engine spider).
  2. URL Structure: Make sure the url contains the title of your post.
  3. Pictures: Pictures are a great way to emphasize your point and to break up all the text.  Pictures are also useful in getting found. Add “Alt tags” to all images. Think of it as a keyword for the image.
  4. Title Tags and Meta Tags: The Title tag and the meta description are what you see on the search engine result page. It will be the visitors first impression. Keywords need to be in all the above.
  5. Headline Tags (H1, H2, etc): Most commonly used in titles and to break up sections of the blog post.  Their value expands beyond helping the reader. Search engines use them as clues to help determine what your content is about. It is important to make sure they contain keywords as well.
  6. Internal Linking: Insert links within the post that direct to other content on your website.  This is something else that the search engines see.
Follow the list above and you will be on the right path to the first page of the search engine results.
WordPress Plugin to help with SEO:
Next time we will discuss the value of long-tailed keywords.  Before next week, think about what keywords you want to target. I am going to discuss the value of long-tailed keywords and the tools to analyze keywords.
Filed Under: E-Rep, SEO, Social Media

A Mini-Manifesto On Why You Need To Publish and Engage Regularly

August 24, 2011 By Leave a Comment

Everything Is Marketing

I learned the lesson. Again. If your simple goal is to drive traffic to your website in order to educate your market and drive conversions, you have to publish and engage. Often.

[conversions - as defined here, means people subscribing to your email list/RSS feed to learn more about you, listening to your podcasts, and/or contacting you to learn more about doing business with you - all as a result of visiting and spending time on your website]

You can no longer launch a static website – and hope potential customers swing by.

I was reminded of this lesson again. Over the past couple of weeks, I’ve had a forceful combination of two things: An intense business workload and some personal family issues. As a result, I slacked off on publishing content, and engaging on the social web.

In the end, I observed a noticeable drop in conversions and website traffic. Noticeable, I will repeat. As in, you can clearly see the dip in the numbers when looking at data on Google Analytics.

As things settled down again for me personally, I have slowly been reengaging. This took the form of publishing some new original content, editing and publishing some recent podcast interviews, and started communicating on the social web.

Boom. A spike in activity. More traffic to the site. More email subscriptions. More RSS subscribers. More “Likes” on business fan pages.

I didn’t go out there and ask people to subscribe. I didn’t go out there and con people into liking my fan page. It just happened…

…as a natural result of my general activity of publishing and engaging with my audience.

When you are active, you are more visible. When you are visible, people notice and engage themselves. When they engage themselves, they take action. And when they take action, their friends take notice. And the cycle repeats.

But it all starts with you. Having the discipline to just publish content. And engage with people on Twitter, Facebook, LinkedIn and Google+.

No, you don’t have to have a grand strategy. You just have to do. You just have to connect with people and talk with them. Just like you were having coffee at Starbux.

I am not suggesting you have to publish every day. I am not suggesting you have to chat on Twitter for two hours a day. But you have to get out, and mix it up a bit each day.

Because when you do, that’s when things start happening.

And don’t take long breaks like I did. It isn’t easy to rebuild that momentum. A steady, sustained pace over the long haul is how you build a business, grow an audience, increase prospects, etc.

Now stop reading. And go publish something…

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[cartoon by hugh macleod]

Filed Under: Content Marketing, E-Rep, Social Media

Maybe it’s YOU

July 19, 2011 By Leave a Comment

Next time you say, “I don’t care what somebody had for breakfast,” or some similar, disdainful phrase about the B2B selling power and value of social media tools, re-read the following story…

Sometimes a memory is very vivid and sticks in your brain.  For me, one of those dates back to 1986.  I was a sales manager for IBM back then.  (btw – What an awesome job that was!)  The use of a new productivity tool was exploding inside the company.

Actually, at the time, it was referred to as a “productivity” tool.

The quotes around the word productivity indicating that not everybody was so sure this tool had a positive impact on sales performance.  The tool in question?  E-mail.

Over the course of most of that year, a good 30 minutes of the monthly sales management meeting was spent discussing how much time was being wasted/invested in using PROFS.  (i.e., The PRofessional OFfice System – I still giggle at the tortured efforts to turn everything into an acronym.)  A minority intuitively saw real value.  The majority said things like, “I have sales people showing up in the morning and spending 30-40 minutes playing with PROFS.”  Or, “I didn’t hire her to be a damn typist.”  Or, “I can just pick up the phone and share the 3 sentences of important information in 10 seconds; vs. hunting and pecking at a keyboard for 10 minutes.”

That last one was the weak spot in the argument of the nay-sayers.  Sure it was 10 seconds to share the info.  How much time to look through your rolodex to find the number?  (The cooler, younger folks like me used a box filled with 3X5 cards instead of that old-fashioned, ridiculous-looking rolodex.)  How much time chatting it up with the secretary?  (In those days, even a lowly sales manager like me had a secretary who answered the phone.)  How much time sharing pleasantries with the callee?  How much time wasted when the callee wasn’t in or available, requiring re-looking up the number, re-exchanging pleasantries, etc.?  How many misinterpreted messages due to the speech-to-secretary’s-phone-memo-slip-to-recipient’s-brain system?  How much lost productivity due to the hours/days/weeks of delay in getting a response via the same clunky process in reverse?

Sadly, the debate raged on LONG after the productivity producing proof of e-mail’s value was abundantly clear and non-debatable.

NEWS FLASH:  The productivity producing proof of the value of social media tools for B2B sales is now abundantly clear and non-debatable.

If you’re still one of the doubters, watch for the patronizing, polite smiles and nods when you scoff.  Maybe, just maybe, it’s you who doesn’t get it.

Filed Under: Social Media Tagged With: , , ,

9 Reasons To Educate By Curating

February 24, 2011 By 1 Comment

It is fair to say that a majority of the businesses, large or small, that I run across do not blog, and/or not active on the social web. Many tell me they just don’t see the value.

Well, let’s take the value of customer service outreach and inbound search off the table for a minute. There is another important reason:

You can be a curator of content for a target audience.

Yeah, “curator” is the latest buzz word on the social web, but that doesn’t mean it isn’t important to consider why.

One of the main reasons you blog and engage on the social web is to share information. To become a place where people seek information, answers, direction. You can become that kind of resource.

Feature and highlight content (podcast interviews, articles, video interviews) on your blog AND share that content on your various social web channels.

Most importantly, and key to determining EXACTLY WHAT CONTENT to share, is to identify the intended audience who will come to value you being a curator of content of interest to them:

1. Your existing customers. Provide them content that helps them understand your current engagement.

2. Your prospects. Share content that educates them on what an engagement with you would look like.

3. Your employees. A great way to educate them on new trends, best practices, new technologies…

4. Your referral sources. Spotlight your referral sources…make them look good. And they will continue to be referral sources. And help them understand why they support you.

5. Your joint venture partners. Communicate the results and the benefit from the joint venture. And spotlight them too…

6. Your subcontractors. Again, spotlight the good works of your subcontractors to demonstrate the depth of your team and network to your market. Also, curate content to educate your subs about future trends and project goals.

7. Your vendors. Your role might just be as a project manager, and a lot of the work that gets done is by subcontractors. Demonstrate to your market that

8. The media in your space. There is media that covers your space. Give them stories and content that both helps them do their job, but also serves as PR for your organization.

9. Your investors. Your investors will want to see visual progress and results from their investments and support. This is a good way to communicate to them the results of their important role in the organization.

Become a curator. The resultant education will grow your business, deepen relationships, shorten sales cycles, and build long-term loyalty with all constituencies…

What do you think? Agree? Disagree?

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[cartoon by hugh macleod]

Filed Under: E-Rep, Social Media

My Facebook Manifesto: Why Organizations That Ban It Are Doomed

December 30, 2010 By 1 Comment

I still run across too many organizations that ban their employees from using Facebook at the office.

I think this is a grave mistake…and it is putting you at a increasingly severe competitive disadvantage. Why? Here are my reasons:

More and more companies are doing it! Even though a majority of organizations still forbid Facebook at the workplace, a growing list of organizations are joining the modern world. Don’t look away too long, because before you know it, you will be left behind and your biggest competitor will be networking away!

Remember, it wasn’t too long ago that some of you banned email…

Better way to discern trends, and hear what people are talking about. I mean, you wouldn’t want to keep an ear to the ground and monitor what real people out in the world are talking about, and caring about, right?

Get over the notion that you will sell LARGE pieces of business on Facebook. Because you are right, no one is going to click a link on your fan page and buy a twenty thousand dollar piece of consulting business.

But the social web (Facebook, LinkedIn, Twitter) IS EXACTLY where you can begin to formulate new business relationships. The social web is where your market can be educated. The social web is exactly where people can refer you to/connect you with people that might do business with you…

600 million reasons. I mean, honestly, don’t you want to be present, and allow your people to interact, with a community of 600 million others?

Wait. What? The kind of people YOU do business with are not on Facebook?

Bunk.

Total bunk.

My 70-year old father just got on Facebook. It is a new world, pal. Open your eyes.

You talk about personal stuff at the water cooler anyway, and that’s ok. You are human. Come on. Be honest with yourself. You talk about your personal life at work all the time.

You do. And you know it. And you know why? That’s what we do. Humans are meant to be social. That’s how we connect. That’s how we communicate. That’s how we build rapport. That’s how we build trust.

The only difference? We do more of it online these days. To force your people to be DISCONNECTED from this human interaction is costing you.

Big time.

Is security really an issue? Or is IT holding you hostage? I don’t know how else to call it. But I think you are being held hostage. Sometimes I even wonder if “stories” are made up to make the c-level believe they need to continue investing a lot of money on security.

Now, I am not suggesting this isn’t important. But an IT shop worth it’s salt will help keep you safe, WHILST allowing your employees to spread the word about the good things your organization is doing.

I am familiar with some pretty big organizations that encourage their people to interact on the social web. Hell, they even encourage their people to have their own blogs.

You just can’t tell me it can’t be done. Or maybe your IT shop isn’t as up to speed on the world as they have you believe…

If your people are distracted by FB, you have other problems. This isn’t to say that some of you have employees who will abuse this, and not get their work done. Methinks they have been problem employees long before you opened up Facebook, and that you should let them go anyway…

Plenty of good people who would fall on the sword for you for a job. Get rid of dead weight.

Builds trust with employees, as long as they don’t abuse it. I think there is something to be said about building a culture where you trust your employees to spend their time in a way of their choosing – with the obvious understanding that “as long as the work gets done…”

Yeah, you need a company policy about the social web. And it needs to be clearly communicated. But, the days of strictly controlling how your people operate, controlling how they interact with others, is over.

If you are worried about competitors poaching your people, you’ve got bigger problems. Seriously, if you worry about your people getting stolen by having them be active on tools like Twitter, Facebook, or LinkedIn…you have a lot more to worry about. Have you ever heard the phrase, “playing not to lose?” With this mentality, this is EXACTLY what you are doing.

Build a culture that people cherish. That people love. That people want to talk about. This will come across on the social web. And instead? Potential employees will seek YOU out… Not to mention potential customers…

Easy way to share great content. One of the most important reasons for integrating the social web into your marketing? To share content to your network. And to make it EASY for others to spread your content. This exposes you to a broader world.

Linking your company blog to “Facebook’s networked blogs” is good for additional exposure. Yeah, you are probably right. Let’s PREVENT our marketing story from being told to more people, from exposing the cool stuff we do to a bigger audience…

Good idea. Real smart.

[insert sarcastic eye roll here...]

CLARIFICATION: Just so you know, in the copy above, you are mostly welcome to insert Twitter, LinkedIn, or YouTube anywhere I’ve typed Facebook. The content of this post applies to the entire SOCIAL WEB… I use Facebook in this context, since you know, most of the world is active on Facebook. Just not you…

I am not saying anything that hasn’t been said before. I just wanted to put my spin on it, and create a manifesto that I can share with people I care about. Will you be forced to shut your doors tomorrow if you don’t allow your people to interact with the human race on Facebook right away?

Probably not.

But it is symbolic.

Symbolic of an organization not embracing the new world of marketing…the new style of engaging with people…the new way of interacting with humanity. And it won’t be long before you are left behind…

And then, ultimately, you will lose.

So, get on with it. Let your people connect. Let your people network. Let your people behave in a way that allows them to be functional in the modern way of marketing…

What is holding you back?

Filed Under: E-Rep, Social Media Tagged With:

10 Ways To Get Your Conversation Groove On (Hint: Key To Sales!)

December 16, 2010 By 9 Comments

I have been doing a lot of thinking about conversations.

As I reflect on my marketing successes over the years, I realized that all of my sales happened as a result of conversations.

Mine…and those of others who were talking about me.

I sometimes wonder if we spend too much time worried about incubators, funnels, tactics, strategies, methodologies…at the end of the day, it seems the process is simple: First, identify someone worth knowing. Next, find a way to initiate a conversation. This leads to a relationship. A trusted relationship leads to sales.

So, here are 10 ways – using the social web – to initiate conversation:

1. Twitter is the easiest, simplest, and most obvious means to start a conversation. Except it doesn’t seem obvious to about 90% of the planet. Here is a post I wrote on Intrepid to give you simple, easy-to-recognize cues to start a dialog with someone you want to know.

2. If I hear “I don’t understand Foursquare or Gowalla” once more, I am going to find a looney bin on Foursquare…and check-in myself. If you followed the first step stated above, and identified someone important for you to get to know, the point of using the social web is to then MONITOR them. Watch them, listen to them, see what they are doing. If they check in on Foursquare at a cool restaurant, or at Barnes + Noble, or at a local movie theater, it should be obvious what to do next to launch a conversation. [Hint: ask how their meal was, what book did they buy?, what film did you see?]

3. If you read blogs, that’s great. Great learning to be had there. But if you aren’t COMMENTING on them, you are missing out on amazing opportunities to meet and engage with people, especially the blogger herself. So, if you tell me social media doesn’t work, AND you aren’t commenting on relevant industry blogs, then you might as well fry burgers for a living. [by the way, if you asked my opinion on what the most important sales task one should perform on the social web? I'd say commenting on blogs is #1, by several lengths...]

3.5. Write and publish your own blog. Blog about things that matter to you. Blog about things that matter to your target audience. Encourage participation. And when people comment? RESPOND! That’s the whole bloody point. If you aren’t the number one commenter on your own blog, you deserve to be clubbed over the head with a baseball bat.

4. Host a radio show or participatory podcast. Far and away the easiest way to meet people who matter, people who matter to your business. So you tell me…which is easier? Cold-calling? Or inviting someone onto your radio show… [you have one second to answer...]

I thought so.

5. Got someone you want to get to know? And they have a blog? Subscribe to their RSS feed. Right now. You will be notified when their latest post has been published. This is your cue to read the post and comment. Easy.

6. Monitor what people are saying and posting on Facebook. Wish them happy birthday, and ask what they are doing to celebrate. Don’t care about their family photos to Disney World? Then you are a fool, because that’s an obvious conversation starter. Facebook gives you THOUSANDS of clues every day about how to start conversations. Unless you aren’t reading people’s Walls, or have your head buried in the sand, there is a long list of the things they LIKE. These are prompts for you to start conversations… [Important note: this assumes you haven't bought into this crap about Facebook only being for friends and family. Pull head out of fanny and join 600 million of the rest of us...]

7. If you are a business person, you are probably on LinkedIn. But most people don’t use LinkedIn to start conversations. Got someone you want to get to know? See what groups they are active in. Are they posing and/or answering questions? Well then, join the fray. [I mean really...if they pose a question in a group discussion? Come on, they are ASKING YOU TO ENGAGE!]

8. Oh, another thing about LinkedIn. I have made the decision to NOT connect with anyone who forwards me the GENERIC invitation message. What a waste. What a joke. And what DAMN MISSED OPPORTUNITY to ask someone a relevant question…and start a conversation…

9. Be sure you apply storytelling in your marketing. People love stories. People love to talk about stories. People love to share stories with others. Question: What do you do when you are sitting around the table drinking wine and making conversation with close friends? [answer: for those not paying attention, TELLING STORIES!]

10. Remember sites such as YouTube and Flickr are social interactive tools too. There is a reason videos on YouTube and photos on Flickr solicit COMMENTS. The people posting those items would love to engage and hear feedback… Did the video resonate with you? Did the photograph mean something to you?

So, there are “ten” ways to initiate and find conversations using the social web. There are more. Lots more. Care to share any other ideas? Please do so in the comments.

Point is, there is a ton of conversation going on already. You are requested, in fact encouraged, to jump in, engage. So speak up!

[cartoon by @gapingvoid]

Filed Under: E-Rep, Sales, Social Media

An Unintended Consequence (That’s good!)

November 21, 2010 By 2 Comments

A little over a year ago, I started blogging in earnest.

Filed Under: Social Media Tagged With: , ,

I Am In Sales, So Why Should I Have My Own Blog? 15 Reasons

October 29, 2010 By Leave a Comment

We do some work with a large, multi-Billion dollar company.

They have a sales force that numbers around 1,500 people.

And if you asked us, we here at Dreamland Interactive would tell them that EACH AND EVERY one of those 1,500 people should have their very own personal blog.

What?

Wait…

Really?

Yes. You heard me right. And in fact, it is a no brainer. Here’s why:

1. In this digital age, there is so much content out there, you need a place to archive and warehouse all this content, ESPECIALLY content that might be of value to your core target market.

2. This is a great place to put your unique spin on market trends.

3. You can build a resource full of useful articles to answer common questions. So, for instance, if ever anyone asks me if every salesman in a large sales force should have their own personal blog, I can just send them a link to this article… Or this example…when anyone asks me about Twitter Search, I send them THIS ARTICLE.

4. Your own blog can be a place where you share case studies of the unique ways you solved a customer’s problem…

5. You can publish articles about your customers…shine a light on them to make them look good, and help deepen your existing relationship.

6. You can publish articles about your favorite prospects. Write an article about something cool they did, and then share it with them. Trust me when I tell you, but this is way more powerful than a cold call…

7. You can grab a simple video camera, a Flip cam for instance, and record a weekly “How To” video series demonstrating your expertise in your market space. This shows your audience that you have the knowledge, that you can be trusted, and provides a glimpse of how you will serve them if they do business with you…

8. You can publish a FAQ series (Frequently Asked Questions) on your blog. What are the most common questions you are asked, day in and day out…

9. Don’t have time? Bunk. How many hours a day are you hopelessly cold calling prospects that have no interest in hearing from you. Investing 30 minutes a day adding/creating valuable content (drawing people inbound to you) is far more powerful than spamming people’s phones and inboxes…

10. I can’t afford to do this? Bunk. There are plenty of FREE options that you can use to get into the routine of blogging. Blogger, WordPress.com, Tumblr to name just a few. And then, when you want to take it to the next level, you will find it very, very affordable to hire a professional to put together a custom site for you. [can't find anyone reasonable? call me...]

[UPDATE - after publishing - found this helpful article on platforms]

11. Don’t be afraid to share what you know. Don’t get trapped by “they won’t need to hire me if I tell them everything I know” problem. I assure you, the knowledge is out there. They will find it somewhere else. Why don’t you be the one to provide it, and be their solution and resource?

12. Survey your customers and prospects. What kind of resources are they looking for to help in their buying decisions? Provide those on your personal blog. Be the “Go To” guy…

13. Mix in some personal stuff on your blog too. You can talk about your children, your hobbies, the non-profits you support, your favorite books. People like doing business with people they know. Talking about you and what moves you makes you human. People like doing business with humans too. Not robots…

14. Be sure to keep your message consistent with the company message, especially if you are a salesman working direct for the company. Assuming your company is blogging and sharing content with their own audience, you can repurpose that same material on your blog too…

15. If you are active on the social web (LinkedIn, Facebook, Twitter), your blog becomes a nice hub for all of that activity. It becomes your “virtual office” where LinkedIn, Facebook, and Twitter are the business networking “events” you leave your office to attend…

Just think of your blog, that doesn’t need to be all fancy schmancy to be effective, as your virtual marketing resource center. A quiver full of arrows that you can fire at your prospects when an opportunity presents itself to answer their question, or overcome their challenge, or just be a service…

So, why haven’t you started your own blog?

[cartoon by @gapingvoid]

Filed Under: E-Rep, Sales, Social Media Tagged With: , , , , , , , , , , ,

Are You In Sales? 8 Ways RSS Can Make You Better

October 22, 2010 By 8 Comments

If there is one thing I am not, is technical. I am a geek, but not that kind of geek. That said, my RSS reader is one of my most important sales + marketing tools.

If you are looking for a technically detailed post about the inner workings of what RSS is, you won’t find it here. But what I can tell you is that when you see the orange radio signal icon seen above, that is generally code for “click here to subscribe to the RSS feed.”

You then are given the option to add the RSS feed to your reader of choice, and then you are off to the races…

So here are 8 ways that you can leverage your RSS reader to gain some competitive advantage over your competition:

1. Capture feeds from industry experts and market leaders websites and blogs, so that you can aggregate thought leadership in one place. A strong salesman is a learned salesman, or at least up on the latest trends and stats. There is no better way to collect all this valuable learning in one place.

2. Monitor the blogs of your customers. Keep an eye on what your customers are doing so you can help them get better, or deal with a challenge.

3. Monitor the blogs of your prospects. Monitor what your prospects are doing, so that you can find opportunities to help them, which will help build trust, which will lead to sales.

4. Monitor the blog of your competition. Keep your friends close, but your enemies closer (or something like that…).

5. Pull the status feed from your LinkedIn connections. This makes LinkedIn far easier to monitor. And when you can monitor all this data in one place, you can spot trends and opportunities much faster, and speed is good for any salesman.

6. Set up twitter searches on people, ideas, products – and then pull the feed to your RSS reader – so that you can monitor the conversation on Twitter about those topics, and then respond and engage if appropriate. If you sell widgets, you WANT to know when anyone is talking about widgets on Twitter. This allows you to react to opportunities fast.

7. Set up Google Alerts for people, ideas, products you care about – and then pull the feed to your RSS reader – so that you can monitor internet mentions about those topics, and then respond and engage if appropriate. I mean, kinda hard to monitor everything going on in the world about the things you care about. But Google alerts comes close…

8. Based on the topics and blogs you subscribe to in your RSS reader, they provide recommendations on other sources of information. This is powerful, because it exposes you to other sources of learning and people, people that might make meaningful new connections for you and your business…

So these are just a few ideas. There are more. Share if you will.

My world changed when I learned to leverage my RSS reader to my advantage. I hope you find the same success with it…

Filed Under: E-Rep, Sales, Social Media Tagged With: , , , , , , ,
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