I had the pleasure to be interviewed on a radio show that also featured LinkedIn Jedi Master Viveka vonRosen. She shared a LinkedIn tactic that I had never utilized before, and I wanted to share it with you here.
It involves tagging your connections into groups around categories and keywords. Much like circles with Google Plus, lists with Twitter, or groups on Facebook.
This a way to organize your connections into buckets to help you send targeted messaging and/or specific content to them. Simple concept.
This isn’t necessarily new, but it is not something I’ve experimented with much. Until now.
This isn’t a hard process to do:
1. Go to LinkedIn.
2. Mouse over “Contacts” and then click on “Connections.”
3. In the left column, you will see “Tags.”
4. You can click on “Manage” to add/remove/update your tags. You can have up to 200 of them.
5. In the second column from left, click on the name of a connection, or check the box of many connections, and then click “edit tags” to get your connections tagged with a keyword.
6. Finally, when you are ready to send a message/content, click on the tag in the left column, and then “send message,” which will appear in the third column from the left. This will be another way to stay on their radar.
[let me know if you have any questions!]
How to use this? Well, I don’t have a complete story to tell on this yet, since I myself am new to this strategy. But rest assured, I will be experimenting.
But here is what I have already started to do with this:
1. Organize my connections around certain needs and problems, and send them related content to help them.
2. Organize my connections around interests, and send them my podcasts that will be of interest.
3. Organize my connections into groups of prospects, and send helpful content when appropriate.
One final tip: Don’t spam people with an endless river of content. Send only stuff you know they need, and will get benefit from. And send only when appropriate. Don’t send stuff three times daily, or even daily.
And test. You will soon learn what people want and are looking for, and adjust accordingly.
Good luck, and let me know what works and what doesn’t. And stay tuned, I will report findings down the road…