Probably like you, that doesn’t mean a whole heck of a lot to me. And obviously, Google doesn’t publish the details of it’s search algorithms.
So… what does this mean to you and me?
Content still matters. And honestly, it matters more than ever.
“Ok, great. But what does THAT mean to me,” you might ask again.
Well, the main goal of these Google updates is to continue to seek out and destroy those “black hat SEO” operatives trying to game the search system.
The kind of tactics that are classified as “black hat” are link buying, creating false links, and spam comments on other sites, just to name a few.
As others have said, if you have hired a SEO firm to help boost your search engine rankings, and they are employing these tactics, the Penguin update will ultimately penalize you FAR MORE than it will benefit you.
Know this, Google continues to refine it’s ability to seek out and penalize those employing improper tactics to boost search results. And they have the resources to continue to get better at this.
No, the only way to win in the search game continues to be publishing good content, engaging with your network on the social web, and engaging your community.
The recent Penguin update makes a good content marketing strategy even more important than ever.
Content marketing is the process of creating and sharing content that attracts and converts prospects into customers, and then turns new customers into repeat customers.
There is no need to try to game the system. A good content marketing program is all the SEO strategy that you need.
Sign-up for our FREE Workingman’s Content Marketing Course, and learn the basics on integrating content marketing into your sales and marketing!
Drawing by Hugh MacLeod.